Even with new and advanced trends such as AI integration and voice search, Search Engine Optimization has maintained its role in determining the success of online businesses.

Whether you need to identify any crawling issues in a website or analyze the traffic it’s generating, SEO tools can help make the process smoother and quicker.

With 3.5 billion searches being performed on Google per day, the use of such tools has become imperative. They help improve the quality and quantity of organic traffic to your website and identify issues that could be impacting your position on the SERPs.

However, quite often, small businesses simply don’t have the budget to splurge on fancy SEO tools. This can cause them to be left behind in the race to rank at the top of search results.

Not to despair – here, we have compiled a list of the very best SEO tools for you to utilize that are absolutely free of cost.

Google Analytics

This tool is a must-have for everyone who has a website.

Google Analytics offers a one-stop solution to most of your SEO needs. Since the data you receive comes directly from Google, it can be deemed dependable and legit. Using this tool, you can gain valuable insights regarding your traffic, conversions, and the total revenue you’re generating from the website.

It allows you to track all of your website traffic and its sources. Additionally, using the Goal Tracking and Funnel Conversion Path option, you can determine the number of visitors that are successfully converting, and their sales journey.

Another key feature is the Audience Report, which allows site owners and marketers to identify the demographics and behavior of their audience – and tailor their content accordingly.

Some other metrics that this tool can be used for include:

• Common entry and exit pages
• Time spent on site
• Bounce rate
• Cost per conversion

Ubersuggest

Ubersuggest is a comprehensive keyword research tool introduced by the SEO expert, Neil Patel.

Source: NeilPatel

It works by aggregating data from Google’s Keyword Planner to provide keyword suggestions and long tail keyword ideas in just a few minutes.

It breaks down keyword research into three main components:

• Overview
• Keyword ideas
• SERP analysis

Therefore, you don’t just get the keywords you need, but also an idea of how well they are bound to perform.

Since keywords are the backbone of any marketing campaign, letting Ubersuggest conduct thorough keyword research for your website is a sure-shot way of guaranteeing SEO success.

Mozbar

The constant incoming stream of SEO trends and tricks can be rather overwhelming to even the most seasoned of professionals. However, Mozbar is here to help.

This free SEO tool comes in the form of a browser extension. It is a toolbar that provides access to link metrics and site analysis tools straight from Moz, while you’re on your webpages. It considers three main factors; Page Elements, Link Data, and Attributes. Users can simply click on Mozbar, and receive an instant report.

Google PageSpeed Insights

Just a 100-millisecond delay in loading time can cause your conversion rates to drop by 7%. This makes it extremely important to pay attention to the loading speed of your site.

Google PageSpeed Insights is the perfect tool to help you keep an eye on your site’s speed – it even provides suggestions on how to improve it.

Simply enter your website’s URL and click the ‘Analyze” button. The tool then proceeds to check the speed and general UX of the site, and provides a rank out of 100.

Opting for a score above 90 is the best way of ranking higher, maintaining your position on the SERPs, and constantly attracting/retaining more traffic to your website.

Mobile-Friendly Test

Mobile search queries are increasing every day; up to 70% of web traffic has now moved to these devices, and mobile marketing is predicted to encompass 72% of all US digital ad spend.

With numbers such as these, your website needs to be optimized for mobile devices – or you could end up with high bounce rates which in turn also impact your rankings.

Mobile-Friendly Test lets you determine how responsive your website is when visited on a mobile device. It will also help you make improvements to your content sizing and font choice etc., to make sure it automatically adapts itself to mobile usage.

Using these tools will optimize your webpages to drive high quality, organic traffic without breaking the bank.