Google Ads Managers
Google Ads Services
Trusted Google Ads
As a trusted and certified Google certified agency, we offer expert Google Ads (formerly known as Google AdWords) management services. Whether it’s a new campaign or optimisation of an existing, our specialists work to project KPI’s, benchmark any existing results and grow your business.
Google Ads Services
We help Gold Coast businesses soar above the competition with our Google Ads services.
Google Search Advertising
The Google Search network can be utilised to target and re-market to Google search engine users who are looking for specific keywords. This means you can target your customers when they are actively searching for your products and services or related terms. Users can be filtered based on their location, time of the day they search, devices they use and many other filters to ensure we have the best possible chance of converting them into a customer.
Google Display Advertising
Display works different to Search, in that rather than targeting people who are using the search engine, we’re targeting people who are browsing the web and using websites that are opted into Google’s enormous advertising network. On this network, we show display ads in an effort to entice users to interact with them. This can include highly-effective advertising such as retargeting users who have previously visited customer websites in an effort to bring them back to the website.
Google Shopping Ads
Google Smart Shopping is proving to be the highest converting Google product for e-commerce businesses. From Google’s own early testing, it converts up to 20% higher than other forms of Google Advertising. It allows you to display your products and price in the Google Search results and automatically takes care of the rest with automated bidding and ad placements.
E-commerce business small and large are utilising this highly-effective ads format to increase conversion rates, lower costs and to gain an advantage over their competition.
Remarketing on Google
Remarketing is the process of retargeting users who have previously interacted with ads or who have been to the website.
Users can be segmented and remarketed to based on things such as whether or not they made a purchase or enquiry, the page or product they viewed, the device they used any many other factors.
This segmentation allows us to build strategies around re-engaging users at different stages of the path to purchase in an effort to maximise Return-On-Investment
Designed to Succeed
All of our campaigns are meticulously measured and optimised to get your money working for you. We report regularly on important metrics, not the fluffy ones such as cost-per-conversion and conversion rate. As a business, we know that the metrics that mean growth are real customers coming through the door and we aim to do that at the absolute lowest cost possible.
We utilise all of Google’s advertising products and are certified in each, such as Google Search, Display, Retargeting, Shopping, YouTube advertising and more. Despite being able to use your advertising budget across all, our expertise in each allow us to recommend only the mediums we feel will provide the absolute best results. Our goal isn’t to get you spending as much as possible, but to spend the money in the right areas to ensure we maintain long-term partnership through providing value in the service we offer.
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Questions & Answers
Discover insights, tips, and expert advice to navigate the ever-evolving world of digital visibility, whether you’re new to Google Ads or looking to deepen your understanding.
Attribution modeling in Google Ads is a way to assign value to different touchpoints in a customer’s journey before a conversion (e.g., a purchase or sign-up). Google Ads provides various attribution models, such as first-click, last-click, and linear attribution. Each model distributes credit differently among clicks and interactions with your ads. Understanding which model to use and how it impacts your data is crucial for accurately assessing the effectiveness of your advertising campaigns. It helps you allocate your budget effectively and make data-driven decisions to optimize your ad performance.
These FAQs touch on some essential aspects of Google Ads that advertisers often encounter and should consider when managing their campaigns.
Google Ads offers two primary advertising networks: the Search Network and the Display Network. The Search Network displays ads in Google’s search results when users search for specific keywords. In contrast, the Display Network allows you to place visual ads (such as banners and videos) on websites, apps, and YouTube channels that are part of Google’s network. The Display Network is excellent for building brand awareness and reaching a broader audience, while the Search Network is more intent-driven and focuses on direct responses to search queries.
Google Ads extensions are additional pieces of information or call-to-action buttons that you can add to your ad to provide more value to users. They include sitelink extensions, callout extensions, location extensions, and more. These extensions make your ads more appealing and informative, increasing the likelihood of clicks and conversions. Using relevant extensions can help you stand out in search results and improve ad performance.
The Google Ads Quality Score is a metric that measures the quality and relevance of your ads, keywords, and landing pages. It plays a crucial role in determining your ad’s position and cost-per-click (CPC). A higher Quality Score can lead to better ad placements and lower CPCs, while a lower score can result in higher costs and lower visibility. Understanding and improving your Quality Score is essential for optimizing your Google Ads campaigns.