What Is Technical SEO?
Technical SEO relates to the foundation of your website. More specifically, it ensures your site is search engine-friendly from a technical standpoint.
We’re not just talking about keywords and content here. Rather, this is the part of SEO that focuses on your site’s infrastructure, which includes its speed, security, mobile responsiveness, and structured data.
Google’s bots need to navigate your website efficiently to index and, therefore, include it in their SERPs. Ultimately, if your site is slow, disorganised, or riddled with errors, it won’t rank well, regardless of how great your content is. That’s where we can be a massive help to you.
Technical Search Engine Optimisation
We help Gold Coast businesses rise in Google rankings by fine-tuning the technical side of SEO on their website.
Site Architecture & Crawlability
We organise your site’s structure to make it easier for users and search engines to navigate by improving its crawl depth and indexing efficiency.
HTTPS & Site Security
Secure websites earn trust and perform better in search engine results. Therefore, we will ensure your site is fully HTTPS-compliant and protected from vulnerabilities.
Canonical Tags & Duplicate Content
We fix duplicate content issues by implementing canonical tags that tell Google which version of a page to rank. Doing this better protects your SEO equity.
How Does Technical SEO Work?
Technical SEO aims to improve the underlying structure and functionality of your website. Its main purpose is to help search engines like Google, Yahoo, and Bing crawl, index, and rank it more effectively.
We begin by conducting a comprehensive site audit to identify any issues that might be holding it back. This may include broken links, slow load speeds, or crawl errors. After doing this, we set about correcting these issues by optimising your site’s page speed, enhancing its mobile responsiveness, and improving its overall architecture.
As part of our technical SEO service, we will also configure your XML sitemap, refine your robots.txt file, and add schema markup to help search engines understand your content.
With these elements in place, your site will perform better in search results. This, in turn, should deliver a smoother user experience and ultimately help attract more qualified online traffic to your business.
Why Choose SEO Gold Coast for Technical SEO?
Just like your business, our SEO agency is based right here on the Gold Coast, which means we are locals who work for locals.
We improve the website performance of businesses across all industries, including hospitality, tourism, eCommerce and trade services.
We’ve built our business around transparency and integrity by providing our clients with custom strategies, clear reporting, and the benefit of our industry expertise.
Our expert team has handled hundreds of technical audits and fixes. So, they understand what Gold Coast businesses need to compete in local and national search results.
We also will not lock you into long-term contracts. Rather, we want you to stay with us because our results speak for themselves.
Get Started with SEO Gold Coast Today!
If you are curious to know what’s holding your site back, please get in touch with us today to arrange for a free technical SEO audit.
We will find out where your hidden issues lie and then go about fixing them to make your website stronger, faster, and more search-friendly.
FAQs
What’s the difference between technical SEO and regular SEO?
Technical SEO focuses on site performance, structure, and crawlability, while regular SEO usually refers to content and keyword optimisation.
How often should I audit my site for technical issues?
Every 3 to 6 months is ideal, or whenever you make major changes to your site or notice a drop in traffic.
Can I do technical SEO myself?
Some basic tasks are DIY-friendly. However, more complex fixes like crawl errors, schema, or Core Web Vitals usually require professional tools and expertise.
Is technical SEO worth it for small businesses?
Absolutely. Even small technical improvements can boost your rankings, site speed, and user experience as they make it easier for customers to find and trust you online.