If you’re relatively new to the world of digital marketing, you might have heard the term ‘SEO content,’ and wondered what exactly it means.
To fully understand what SEO content is, it’s best to analyze the individual words.
SEO stands for Search Engine Optimization; the process of building your website in a way that people can easily find it on SERPs. Content, on the other hand, is any information on the Internet. It can be in the form of blogs, infographics, videos, etc.
Combine them, and you get the perfect content for your website, so it can successfully generate organic traffic from search engines.
Types Of SEO Content
Before learning how to create effective SEO content, let’s first explore the various types of content commonly found on the web.
- Blog posts – perhaps the oldest SEO strategy; blogs are one of the easiest ways of putting up new content on to your website. In fact, 53% of marketers rate blogging at their top content priority.
- Guides – these are longer pieces of content that take you through the entire process of how to do something. Generally, guides are divided into parts; the first being offered for free, and the second is typically gated. This allows businesses to gather customer data (like emails) and is extremely useful for newsletters.
- Videos – since the amount of text on the web can be rather overwhelming, videos based on competitive keywords help you rank higher on the SERPs. Marketers who use video content observe a 49% growth in revenue, compared to those who don’t.
- Infographics – also called large-format images; are forms of content that generally contain a lot of data on a particular subject. Since 65% of people are visual learners, infographics do a great job of reeling in page views and links. They can potentially increase your web traffic by up to 12%.
Three Steps For Writing Effective Content
Now that you understand what SEO content is, here are the 3 main steps for creating effective content.
For your website to rank higher, it needs to have content that your target audience is looking for. The best way to do so, is by optimizing it with targeted keywords. These are phrases and terms that your audience is actively looking up online.
You will need to conduct in depth research to be able to find the rights keywords to use. Compile all of these in a spreadsheet, and keep a record of how often they appear on your site – you can use tools like SEMrush for this step.
Just be sure not to overcrowd or ‘stuff’ your content with keywords; they should flow naturally with the rest of the information. Remember, using too many keywords can decrease your readability, and drive visitors away.
Choose A Relevant Topic
Too often, writers come up with brilliant content that goes unnoticed. The main reason behind this is a lack of strategy based on your target market.
You need to remember that the main goal of your content is to attract visitors, and retain their attention –not just be detected by Google’s algorithms.
All your content should offer something of value to the readers. Provide them with the knowledge that they don’t have yet, highlight unique products and services that you’re offering, and talk about new developments related to your business.
Put Up Meatier Content
For your blog to be noticed, it needs to provide actionable tips and insights into the problems that your target audience face. The best way to do this is to create long-form content, rather than short articles.
Typically, blogs that are 800 words or longer are considered to be more authoritative and relevant. This is because these are more likely to provide adequate details of the topic, and therefore, are more appealing to your readers.
Writing SEO focused content could be just the step that your website needs. After all, organic SEO is considered to be 5.66 times more effective than paid search ads.
SEO writing is a professional skill that can take years to master; however, by testing out these tactics and measuring your progress, you can determine what works and integrate that into your overall marketing efforts.
If companies don’t pay attention to their SEO, they will eventually lose their percentage of market share to competitors in the same locality.
So, what’s the solution? Local SEO.
Simply put, local SEO helps businesses rank well in local search results; reports show that 50% of mobile users conduct local searches for products and services every day, and 18% of those local mobile searches lead to an immediate sale.
Today, location drives almost all consumer engagement, and 85% to 95% of the total consumer engagement occurs through local listings and pages. This explains why 50% of brands primarily use location data to target customers.
In this article, we have outlined seven local SEO tips and practices for businesses to rank at the top of the search engine result pages (SERPs).
Tip 1: Get an Account on Google My Business
Google My Business is a free tool that allows you to create an account by giving your NAP (Name, Address and Phone Number), and undergoing a verification process.
Once the account is created, it is important to ensure that your profile is complete and up to date with a description of your business.
This is because Google uses this information to send you data about the different kinds of people trying to locate you. With this, you can further refine your local SEO strategy.
Tip 2: Make sure your NAP is consistent
For effective results, you need to ensure that your NAP is consistent everywhere. This includes; suite numbers, street and avenue listings that are mentioned on your website.
Tools like MOZ Local can help you locate and claim duplicate listings as your own, and ensure consistency in other minute details of your business, such as address and phone number.
Tip 3: Use Schema Markup
Schema markup is the code you add to your HTML for improvements in the way your page appears in search results.
This code is used by Google to identify the specific elements of your website, and boost your rankings on the SERPs.
Tip 4: Get Positive Reviews
Reviews provide proof to consumers that your business is worth buying from. In short, positive reviews and testimonials online from your current customers help reel in more people.
This is why you should encourage your customers to leave positive reviews on your Google My Business page, and boost your online presence. Consider this; online review signals account for around 6.47% of organic ranking factors, and 90% of all purchase decisions are directly influenced by online reviews.
Tip 5: Get Quality Organic Backlinks.
Quality backlinks help your business by boosting it at the top of SERPs. It is a slow, deliberate process, but one that helps build a solid presence online.
It is also a good idea to get backlinks from your non-competing local businesses. Approach them with an offer to exchange backlinks as a quick and easy way to build a quality link profile.
Tip 6: Keep your Audience Engaged.
Google’s new artificial intelligence algorithm, RankBrain, ranks your site according to how much time people spend on it.
This is why you should ensure that your content is engaging and relevant for visitors.
Video content, images and virtual tours are all excellent ways to keep your audience interested and engaged.
All websites that want to rank high on local search need to be mobile-responsive.
Research indicates that 50% of people who conduct mobile searches for a local business visit the store within one day. Similarly, 2 of 3 smartphone users make purchases from mobile optimized sites that provide information based on location.
Hence, the importance of a mobile friendly website cannot be underestimated. This is why business owners must ensure that their site looks great on mobile and loads quickly.
In A Nutshell
Tapping into the local market is important if businesses hope to maximize profits, and attract new leads.
With these local SEO tips, business owners can quickly push their website at the top of Google’s SERPs, and encourage consumers to visit their site/store, and make purchases.