What is local SEO?
Are you a local business looking to get more local customers or foot traffic to your business? If so, it’s important you engage a business that has experience with local or suburb-based campaigns. Local campaigns differ from your general run-of-the-mill campaigns in that they’re set up to ensure you appear as prominently in the search results as possible for people searching in the vicinity of your business.
Search Engine Optimisation
We help Gold Coast businesses soar above the competition with our SEO services.
City-Centric SEO
Discover how the power of local SEO can put your business in the spotlight within your city, reaching and converting nearby customers like never before.
Suburb Targeting
Explore how the influence of local SEO can shine a spotlight on your business within your suburb, effectively reaching and converting nearby customers as never before.
Maps / GMB
Where location-based searches are on the rise, ensuring your business appears prominently on Google Maps can be a game-changer for local service-based businesses.
How Does Local SEO Work?
Google’s localisation of search results, where it changes the search results based on the user’s location, is becoming ever more important. Most users now search from location-tracked devices such as phones and tables, and Google can understand where you are searching from based on other thumbprints such as your IP address. This gives local businesses a highly-targeted audience to tune into and it’s critical you take advantage of this as many other local businesses already are.
Local SEO Services
Part of our process includes optimisation of Google MyBusiness (formerly Google Maps). Our technicians strategically optimise the listing to help your business details show prominently in local search queries. Google MyBusiness optimisation alone for some businesses can result in a huge increase in leads and customers.
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SEO FAQs
Questions & Answers
Discover insights, tips, and expert advice to navigate the ever-evolving world of digital visibility, whether you’re new to local SEO or looking to deepen your understanding.
What Is the Difference Between Local SEO and Traditional SEO?
Local SEO focuses on optimising a business’s online presence to attract local customers. It involves strategies like optimising Google My Business listings, obtaining local reviews, and ensuring consistent NAP (Name, Address, Phone Number) information. Traditional SEO, on the other hand, is broader and aims to improve a website’s visibility on a global scale, often targeting a wider range of keywords.
Why Are Online Reviews Important for Local SEO?
Online reviews are crucial for local SEO because they influence your business’s reputation and search engine rankings. Positive reviews build trust with potential customers and can result in higher click-through rates. Additionally, search engines like Google consider review quantity and quality when ranking local businesses, making it essential to actively manage and encourage reviews.
What Is the "3-Pack" in Local SEO?
The “3-Pack” refers to the top three local search results displayed prominently on Google’s search results page. These listings include business names, ratings, and a link to Google Maps. To improve your chances of appearing in the 3-Pack, focus on optimising your Google My Business profile, gather positive reviews, and ensure accurate and consistent NAP information across the web. Additionally, on-page SEO and local link building can help boost your local search ranking.
How Long Does It Take to See Results from Local SEO Efforts?
The timeline for seeing results in local SEO can vary depending on various factors, including your competition, the quality of your website and content, and the effectiveness of your SEO strategies. In some cases, you may start to see improvements in local rankings within a few weeks, while it might take several months for more competitive keywords and markets. Consistency and patience are key when it comes to local SEO, as it’s an ongoing process that requires regular optimisation and monitoring.