With the vast majority of search engine users opting for businesses that show up on the first page of search results, wouldn’t you want to be one of them?
But it’s certainly not easy, especially considering how often Google updates its algorithms. Just last year, the search engine giant published 3,234 updates which comes to an average of almost nine a day!
While most minor ones do not really impact your website’s ranking, major ones can really impact your position.
Here’s how you can survive all the algorithm updates that Google throws your way:
Focus On Content Quality
As per Google, the best way to rank consistently on the first page is through quality content. Here are some tips for this:
With so much content being created and published on a daily basis, it’s tough to differentiate yourself.
What can set your content strategy apart from the rest is the ability to quote original research and analysis – and not just curated content from third-party websites.
In fact, as per Social Media Examiner, around 81% of marketers write more original content as they believe it can raise their brand image and authority.
For visitors to actually click on your link and read your content, it is important that the headline/title is optimised to provide a comprehensive overview of the content. But remember, you can’t write long titles; Hubspot identifies titles with 6-13 words as ideal for generating maximum web traffic.
Establish Your Expertise
With approximately 72% of marketers increasing the amount of content they churn out on a daily basis, it is important that you establish yourself as an expert in the niche/domain you are operating in.
The best way to do this is to support your claims with research, statistics and facts.
Similarly, if you are calling yourself an expert on a certain topic, make sure you have the relevant experience and proof to legitimatise this claim. To start off, write articles and blogs and publish them on affiliate sites and other publications. This will enhance your image as authority.
The way your content is presented can make or break your image online. Properly formatted and grammatically correct content is the cornerstone for your success, especially since noticeable mistakes can undermine the user experience.
Hence, from the content layout right down to your images, everything goes into formulating a good content strategy.
Additionally, a recent 2019 survey revealed that 51% of marketers put in extra effort to develop visual assets as part of their content strategy. After all, images send important relevancy signals to the search engine crawlers through their alt text, captions, description and file name.
Stay On Top of The Rankings With These Google Updates
As much as these updates might frustrate you, there is a reason that Google is the #1 search engine in the world. With a laser-focus approach to improving user-experience, it aims to help business owners up their game, and create relevancy and authority around their brand.
Lastly, the most important step you can take to keep up with algorithm updates is by reading the Google Webmaster Blog; this is normally where they post all their official updates and information to help users.