Identifying What Success Looks Like To Your Business
Multi-channel eCommerce marketing campaigns utilise SEO, PPC, CRO, Social, Email and more. We specialise in creating bespoke campaigns based on your goals and objectives. That means there’s no ‘one-size-fits-all’ and we work to understand your customer profiles, barriers to success and desired outcomes before providing any recommendations on services or strategy. This approach ensures we minimise any budget wastage and set the campaign up from the start with the best possible chance of success – whatever that looks like.
Search Engine Optimisation
We help online stores soar above the competition with our eCommerce SEO services.
Shopify
Our SEO services help your Shopify store gain visibility and sales. We optimise product listings, improve site structure and drive organic traffic for impressive results.
Woocommerce
We enhance product listings, optimise website structure, and drive organic traffic, ensuring remarkable results. Transform your WooCommerce store’s online presence today!
Merchant Centre
With the Google Merchant Center, you can showcase all of your products on Google Shopping, increasing visibility, driving sales, and reaching a much wider audience more easily.
Experience Matters
When choosing a company for your e-Commerce store, it’s important they have experience with other similar online stores. The complexity of the site structure, the CMS it operates on and the number of individual products/categories listed can change the approach and techniques used greatly.
We have experience and demonstrated success across e-commerce platforms such as Shopify, Magento (1 & 2), Neto, WooCommerce and many more. Our technicians have years of e-commerce experience not only with the platforms, but also with dozens of niche products and stores of all sizes.
eCommerce SEO
A powerful ally in the world of online commerce, SEO, is the art and science of optimising your online store to rank higher in search engine results. When effectively implemented, SEO can significantly boost the visibility of your products, making them more accessible to potential customers. If you optimise product descriptions, metadata, and content meticulously, you can ensure your products appear at the top of search results when shoppers seek what you offer. In addition to driving organic traffic to your website, this increases conversion rates. In the highly competitive digital marketplace, harnessing the power of SEO is not just an option; it’s a necessity for thriving and succeeding in selling products online.
Get Started with SEO Gold Coast Today!
Get in touch with us for a full audit and strategy session to help understand how we can help dramatically improve your ROI today.
SEO FAQs
Questions & Answers
If you’re a newcomer to eCommerce SEO or seeking to improve your knowledge, discover insights, tips, and expert advice.
Is SEO for eCommerce different from traditional?
Yes, eCommerce SEO has some unique aspects. It involves optimising product listings, managing large volumes of pages, dealing with seasonal fluctuations, and focusing on product-related keywords. Additionally, eCommerce sites often require technical SEO for efficient product indexing and structured data markup for rich snippets.
How do I handle duplicate product descriptions?
Duplicate content can harm SEO. For eCommerce, unique product descriptions are crucial. Utilise canonical tags to point to the original product page, consolidate similar product variants, and ensure a dynamic, user-generated content section like reviews to add unique content.
What role does site speed play in eCommerce SEO?
Site speed is critical for eCommerce. Slow loading times can lead to high bounce rates and lost sales. Optimise images, leverage content delivery networks (CDNs), and employ caching techniques to ensure your online store loads quickly on both desktop and mobile devices.