8 Feb
Dev Team

Ease-of-access, and mass availability of products, has turned online shopping into a proper lifestyle. The convenience of not having to step out allows people to order pretty much everything online – and get it delivered right at their doorsteps. According to Statista, 40 percent of internet users in the US make several purchases online in a month. Furthermore, around 20 percent admitted to shopping online on a weekly basis.

However, despite the increasing popularity of online shopping, eMarketer reports that many customers still prefer the brick and mortar experience, i.e., physical stores. For example, a survey conducted on back to school shopping reports that 56% of respondents planned to continue buying items in-store – compared to only 20% who said they would prefer to shop online.

Why Opt for Online Shopping?

The answer is simple; in-store shopping is an experience that allows you to use all five senses to make a decision. With in-store shopping, you get what you pay for – without the need to cross your fingers and hope that the products you ordered online meet your expectations.

According to a survey in June 2018, 70% of female internet users chose to shop in-store solely because they can see or touch the items. Approximately 41% of women also choose physical stores for pleasant shopping and browsing experience. After all, window shopping never gets boring!

While online retailers can’t do much to combat these issues, what they can do, is provide a great user experience. Focusing on personalized recommendations, and a great browsing experience, through the application of UX tools can really attract online shoppers –and in-store shoppers – to your e-commerce store.

What is UX Design?

UX tools can help create meaningful and relevant experiences for users. They are designed for multiple purposes – including user-friendly designs and interfaces. A UX designer focuses on different aspects of the user experience, such as utility, and ease of use.

UX design revolves around providing users information in a clean and intuitive manner. Designers are typically in control of a number of tasks – starting from product research, to creating user personas, prototyping, and product testing.

With the increased demand for a seamless shopping experience, and multiple options available to online shoppers, design work can prove to be difficult. UX tools save the day by easing this burden on designers. The below list of tools is part of the normal arsenal of UX agencies.

Here are the four main categories that UX tools can be divided into:

Analytics Tools

The entire point of a high-quality UX design is to provide user satisfaction. Without proper means to gauge what the user likes, there would be no point in putting forth a particular design. These analytics tools help designers understand exactly what users are looking for, and how to provide a great browsing experience. Additionally, analytics help designers identify elements that need to be changed for better user experience.

Some of the best analytics tools include:

·       Google Analytics

·       Keen

·       Woopra

Tracking and Heat Mapping Tools

These provide insights by recording and tracking user sessions, and the activity taking place on specific pages. Tracking tools capture mouse movements, mouse clicks, and other on-site interactions by visitors. Heat mapping tools take it a step further by recording user patterns on different pages, thus providing insights into how users interact with specific on-page elements.

Popular tracking and heat mapping tools include:

·       HotJar

·       Inspectlet

·       Mouseflow


A/B Testing Tools

From the font of your titles to the color and placement of your CTA buttons, A/B testing tools allow you to test everything. These tools help optimize your e-commerce site, by allowing you to test different variations of all elements on a specific page.

Some of the most effective tools for A/B testing include:

·       Adobe Target

·       Unbounce

·       AB Tasty

Prototyping Tools

With insights gained through analytics, designers can start working on prototypes and wireframes through specific tools. These prototyping tools allow you to easily showcase your design ideas while reducing project costs.

Here are some popular prototyping tools that UX designers love:

·       Pidoco

·       Gliffy

·       Figma

If utilized properly, the application of UX tools can make your design workflow increasingly efficient – while allowing you to match, or even exceed users’ expectations.

24 Jul
SEO Gold Coast

Google Tag Manager (GTM) is a tag management system that lets you manage and analyse the various marketing tags on your website.

The tool streamlines an otherwise tedious process of handling tags by letting you share the data from your website to Google Analytics (GA) – without modifying your coding.

GTM’s easy to use, and time saving features provide space for creatively handling the complex system of tailored tags.

Here, we have listed down all the reasons why you should jump on the bandwagon, and make use of this free Google tool right away:

Implementation Speed

GTM streamlines and speeds up all the process related to marketing tags: making changes in codes is quick and easy.

The tool allows digital marketers to test and deploy every tag change rapidly, thus reducing the time it takes to launch the tag. In fact, the process is so easy that marketers no longer need to employ a developer – they can simply get an IT person to make the changes.

Consider, for example, Airbnb’s use of GTM to implement tags, avoid replication, and enhance performance.

As a result, the company’s website speed increased by 8%, and they were able to increase launch speed of new programs, retailers, and tools.


Every website owner has two major concerns: security, and probable site malfunction. Rest assured though, GTM does not crash your website, or leave you vulnerable to future attacks.

This is because website owners have full control of their GTM, and Google Analytics accounts: they can control who has access to these accounts, and repeal or grant access at any time.

Moreover, GTM comes with standardised security practices that ensure protection from spyware, and other attacks such as the 2-step verification process, and malware detection.

Other advantages of GTM include standardised templates, and a significant decrease in scripting errors.


As we’ve explained, you don’t have to be a programming expert to use Google Tag Manager. It’s easy to use features requires minimal to no coding, for even the most complex of tags. This makes it a handy tool for all digital media marketers.

On the other hand, IT staff and developers can easily make use of GTM’s customisation options related to order value, updating pixels, and page category.

With GTM, users can use different variables with your custom JavaScript tag.

Consider, for example, the step by step guide by Lucía Marín on how to create a canonical URL with GTM, using three different variables: {{Page Protocol}}, {{Page Hostname Canonical}, and {{Page URL Canonical}}. This offers a perfect example of the flexibility that GTM offers to pull apart tags.

Workspaces And Environments

Interestingly, GTM comes with two great features for companies with several teams, and/or long term projects:


This feature lets users control their GTM installation across a range of websites and apps. Users can publish their tags in multiple environments, such as a testing server, so that there is no impact on the live version of the site.

Source: Marketlytics.com


This handy feature lets multiple team members work in the same GTM tab simultaneously, without risking overwriting.

What’s more, after the work is done, this feature allows you to merge the work from both workplaces seamlessly.

Interestingly, GTM lets the account owner control the amount of access given to the different people. For example, different employees can have various levels of control related to publishing, editing, and viewing.

Access To Helpful Community

Finally, Google Manager comes with a community of helpers: users with specific issues never have to worry about navigating the tool, as instant help is available.

For example, users can post queries on Facebook Community, or join Google Tag Manager’s subreddit for answers to all their questions.

So there you have it – these are some of the reasons to use Google Tag Manager as it one of the most efficient tag management tools out there.